CAREERS Digital Media Specialist and Copywriter

Corporate/Sales Department

Brand

Location

België

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Calzedonia Group is a fashion retail company specializing in the hosiery, beachwear and underwear market. Founded in Italy in 1986, the Group has a network of 4,900+ stores in 50+ countries and 39,500+ employees worldwide.
The Group’s business is continuously growing with a full program of new store openings around the world.

In the role of DIGITAL MEDIA SPECIALIST working closely with the Ecommerce Manager, your role will be to promote ecommerce sales.

Your tasks and responsibilities will be:

Managing execution in paid digital channels through local agency, track performance and ensure that local agency is optimizing budget for all channels on a weekly basis
Ensuring spend optimization by driving decisions with data driven approach
Overseeing campaigns and optimizing towards KPI goals set prior to each campaigns and, implementing A/B tests
Researching campaign issues and formulating tangible solutions
Monitoring PPC trends, best practices, and techniques
Localizing and executing global campaigns
Collaborating with wider company areas to reach the main commercial targets
Evaluating and reviewing the Media Plan to ensure that all plans are created with agreed business goals shared by the media agency
Data analysis reporting to ensure accurate campaign spending and monitor/improve performance
Sharing reports and campaign recaps to HQ and other internal stakeholders using Excels or other tools like Data Studio
Collaborating with E-Commerce, C&I and Digital department to brainstorm and execute a variety of materials that will be distributed via multiple channels
Creating high quality contents in a variety of formats across multiple channels
Owning the brand tone of voice across all touch points and channels

Your Profile

This role is for you if:

You have a deep knowledge of main advertising platforms and tools like Google Ads, Meta Business Manager, Criteo, Google Analytics, TikTok and main Programmatic vendors
You have a deep knowledge of the full funnel approach from brand awareness to conversion driving campaigns, and its media mix
You have proven experience in Excel and PowerPoint
You have excellent organizational skills, and ability to manage multiple projects at the same time
You are result-oriented, with strong quantitative and qualitative analytical skills
You are a proactive team player and able to work independently to meet goals
You are passionate about the digital space in general and fashion e-commerce in particular
You are ready to learn, grow and adapt in a fast-paced environment
You are a Dutch native speaker

Interested?
Apply now!

Apply